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Meta descriptions are tiny—no more than 200 characters long—explanations of certain web pages. Majority of developers and website owners incorrectly perceive them to be inconsequential to the bigger scheme of things. However, the truth is that Meta descriptions have a strong influence on the amount of visitors a website gets straight from search results. There is a particular format to them. This ensures that search engines are able to read the Meta easily and display correct information as requested by a particular search query. However, creating Meta descriptions is tricky. Because humans read them too, it important to ensure readability and smooth flow of text. So when writing Meta descriptions, it is imperative you get the keywords right in order to ensure attention from search engines. In addition to that, sentence structuring matters too. What are Meta Descriptions, Really? Meta description tags aren’t an important factor when determining search results ranking...

When it comes to long term internet marketing strategies, it is widely known that White Hat SEO is the way to go. Spammy techniques and even a grey-hat approach might get you quick results in the short run; but in the long run, your competitors will always outrank you. You need a methodical approach; one that follows Google's guidelines and adheres to safe link building practices. Yet at times, even companies that follow the rules to the letter might experience unsatisfactory results when it comes to their website’s ranking and traffic. MOZ’s Rank Fishkin discusses in his Whiteboard Friday the most frustrating and annoying SEO problems faced by companies trying to establish themselves on the internet. We have embedded the video right here and followed up with our understanding of these problems and what we do to get over them. We realize that the White Hat way to SEO is riddled with hardships. Results take time. But the end is well worth all the efforts. Here’s the ex...