Promote an Infographic Like A Pro!

When it comes to white-hat SEO, infographics are quickly emerging as a respectable way of earning high-quality, natural backlinks. As an experienced Austin SEO company, we can tell you that there are two parts to successfully playing out this trick. First, you have to create an interesting, engaging and highly useful infograph that has the potential to go viral. Next, you have to promote it at all the right avenues to ensure its success.

We happen to do a fair amount of infographic development at Search Berg and that makes us privy to a lot of information on promoting them successfully for our clients.

Finding a Home for Your Infographics Online!

Ideally, this is the site that all the backlinks are pointing to. The home hosts the infographic along with a smaller, faster-to-load on-page display version and a preferably an FB thumbnail as well. However, when housing your infographic make sure it is easy to find for webmasters. Remember you will host the entire infographic package and make sure that webmasters can quickly grab the clean html code and embed it into their websites.

Once your infographic is nicely settled in, it’s time to star promoting it.

Making it Searchable

Using the right keywords, Search Engine Optimization can help enhance the reach of your infographic. Free infographics are a huge deal, as hundreds of people come looking for them on Google alone. Make sure you have included the terms ‘free’ and ‘graphics’ clearly in your description and title tags. Get descriptive with the file name and indexing info to ensure that search engines pick up on your graphic quickly.

Making It Social Media Friendly

Promote your infographic on Twitter with relevant hash tags; don’t forget to include #free and #infographic. Always include a square thumbnail that’s perfect for Facebook along with your infographic. Post links to your personal, business blogs, FB and LinkedIn pages. Make it easy for your readers to share your offerings with social media by placing sharing buttons visibly on the infographic post. 

Promoting Via Infographic Directories:

The good thing about working with these directories and aggregators is that their audience loves infographics. So you have higher odds of getting quality back links for your offerings. Chances are that other webmasters, bloggers, and influencers will find you there ensuring quality back links. Try the following:

·         http://visual.ly 

·         Reddit.com/r/infographics/ 

·         http://www.nerdgraph.com/submit-infographic/

·         http://www.infographicfile.com/

·         http://www.infographiclove.com

·

Or you can try a Google search for “Submit Your Infographic” to find plenty of other infographic directories.

Getting Influencers To Do The Job For You!

Talk to relevant industry bloggers, social media wizards and even print media specialists, give them the behind-the-scenes scoop on your infographic and make it interesting enough for them to want to feature it on their blogs and websites. Also share your infographic with influential users on Delicious, Digg, StumbleUpon as well as any other bookmarking site that is frequented by your industry.

Have You Found Better, Smarter Ways Of Promoting Your Infographic?

Here at Search Berg, we’ve had many opportunities to repurpose and re-promote content for Austin businesses looking for total SEO domination! If you have an infographic and content promotion tactic that has worked, let us know about it. Also, tell us if our methods worked for you in attracting useful audience.