For Dentists and Dental Practices: SEO Smile Please!
Understanding SEO can be difficult for some dentists. For some, not even a seemingly important one to bother about. However, when done right, SEO can be a great tool to reach out to potential target audiences, create awareness and drive revenue.
SEO for Dentists
Consumers today search for everything online—including dental services. As such, it’s critical to have an online presence so your prospective clients can find you. You might already have a website for your dental practice to ensure that. However, having a website is not enough.
Run a Google search for “Dentists in My City”, and you’ll get hundreds and thousands of hits for the search query.
The point in case?
Every dentist in your city is most likely to have their own website. What are the chances that a prospective client will “actually” find your website in a local search?
We’ll make the calculation simple for you:
75% if your website is ranked on the first page of Google… If not, the chances “drastically” decrease with every page and ranking drop.
Is your website listed in that elite bracket?
No?
That’s where SEO can help you!
Simply stated, SEO is the practice of optimizing your website, so that it improves in ranking and ultimately competes with the top websites for the top most positions on the search engine results pages (SERPs).
When your website is ranked higher on the SERPs, your prospective clients can easily find you, and you can grow your business to the next level.
To put the difficulty of this challenge in context:
Each year, Google changes its core search algorithm around 500-600 times. That means, you must continuously optimize your dental practice website to keep pace with Google and maintain and improve your ranking.
Worse part?
If you go bad with your SEO, it can actually end up damaging your website. Think of it as a plagued tooth that can potentially infect and rot healthy teeth.
This may cause some of you to question the wisdom behind doing SEO, and you may ask:
Is SEO even worth doing for a dentist like me? Is it even worth the hassle? Does it generate enough ROI?
These are indeed legitimate questions.
Documented SEO Benefits for Dentists
Meet Legacy Dental, a dental practice in the Salt Lake City area. They offer comprehensive dental care services, including cosmetic dentistry, sedation dentistry and implant dentistry.
Legacy Dental relied on outbound marketing tactics like print and pay-per-click advertising to attract new clients. Finding the strategy ineffective, they decided to move to SEO.
The results?
The practice increased their organic search traffic by 169%, generated 3 times more leads in comparison to outbound marketing tactics and acquired 50% of their new clients from their website.
All thanks to SEO!
SEO is Important for Your Dental Practice
SEO might be technical for you to comprehend, it nevertheless is a useful (and effective) strategy for attracting new clients and growing your business.
Search Berg is at your service!
We proudly work with dentists in different states across the United States and around the world and help them establish a strong online presence. We are so confident in our SEO abilities that we offer a 30-day no hassle money back guarantee.
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ReplyDeletehttps://vancouverseo.net/seo-for-plumbers/
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